Executive Summary

The marketplace experts at McFadyen Digital helped a leading business services company transform their B2B/ B2C commerce experience using Adobe Commerce Cloud platform.

The new revamped ecommerce portal provides an amazon like experience for both businesses and retail customers and enables them to transparently shop for services like copying, digital printing, professional finishing, signs, computer rental, corporate print solutions etc.

The key components of this transformation are creation of fresh & intuitive customer journeys, implementation of Adobe Commerce Cloud storefront that added new features across browse & navigation, search, security, and tracking while adding external integrations to enhance the ecommerce value stream.

About the Client

An American retail chain that provides an outlet for its Ground (including Home Delivery) shipping, as well as copying, printing, marketing, office services and shipping. All of its office stores are corporate owned unlike some of its competitors.

The Challenge

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