Thought Leadership from McFadyen Digital
McFadyen digital is proud to announce the launch of the new Alpha Industries online store on the Oracle Commerce Cloud (OCC) platform. This exciting launch provides Alpha’s customers with a modern online shopping experience, improving everything from navigation to site speed to offering [...]
In his book Platform Scale, Sangeet Paul Choudary introduces Platforms as an emerging business model wherein a business’s value is created by – and consumed by – users. These platforms connect producers who provide value with consumers who consume value. Platforms create suitable conditions for [...]
2018 marks a significant shift for the ecommerce world as Millennials and Gen Z — two of the mobile-centric demographic groups – become the most significant demographic group in today’s market. This shift began in October 2016 when mobile and tablet browsing worldwide took over from [...]
Amazon’s Marketplace is one of the company’s most important successes, providing 51% of Amazon’s total sales in 2017 and continuing a pattern of upward growth. Mirakl is a cloud-based platform that enables you to create your own marketplace integrated with your existing [...]
The 2018 NRF Big Show featured one overriding theme amongst all the talk of transformation, efficiencies, data, and metrics; an intent focus on providing the kind of impactful customer moments that can endear a brand to an individual. Regardless of whether a conversation was being driven by an [...]
The 2017 Holiday Season has transformed the mood in US retail as holiday sales have increased 5.5% over the November-December period from $658 billion (2016) to $691.9 billion (2017). The holiday sales soared way past the National Retail Federation’s forecast of $682 billion, as it prepared for [...]
A new Forrester Research study has revealed that OCC is the industry leading digital experience platform (DXP). The analyst study evaluated the 14 most significant digital experience platform providers — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle, Salesforce, [...]
Lead scoring remains one of the most efficient ways to add a degree of automation to the top of a B2B sales funnel, but it’s usefulness can also be extended in other areas such as loyalty marketing. The big question then becomes; how do you do Lead Scoring the “right” way so [...]
“We’re not ready to replatform from Oracle Commerce yet. How can we maximize the investment we’ve made?” We hear this question frequently from our clients as they struggle to keep up with the sweeping change that the ecommerce world is experiencing. “Maximizing Your Digital [...]
The Scenario A 2017 Forrester study reveals B2B commerce is the fastest growing segment in the ecommerce space. B2B commerce refers to commercial transactions taking place between businesses on digital platforms. The Forrester research posits that manufacturers and wholesalers are key drivers [...]
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