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# McFadyen Digital: McFadyen Digital is a global commerce system integrator that helps manufacturers, distributors and enterprises modernize and scale B2B digital commerce through composable architectures, seamless ERP/PIM/OMS integrations and custom marketplace solutions. Operating across five continents, we deliver rapid value realization, world-class quality and measurable revenue growth by aligning technology strategy with your business objectives.

## Sitemaps
[XML Sitemap](https://mcfadyen.com/sitemap_index.xml): Includes all crawlable and indexable pages.

# McFadyen Digital

> Global B2B digital commerce agency and systems integrator helping manufacturers, distributors, and enterprise brands modernize commerce through AI enablement, agentic commerce readiness, marketplace strategy, and complex B2B implementation. Adobe Gold Solution Partner with 30+ years of experience across Adobe Commerce, BigCommerce, commercetools, Mirakl, and Shopify. Included in the Forrester Commerce Services Landscape Q3 2025.

## About

- **Type**: Agency
- **Category**: B2B eCommerce / Digital Commerce Consulting / Systems Integration
- **Audience**: Manufacturers, distributors, enterprise B2B brands, digital commerce leaders
- **Headquarters**: Vienna, Virginia, USA
- **Operations**: United States, Brazil, India
- **Last Updated**: 2026-06

## Key Pages

- [Home](https://mcfadyen.com/): McFadyen Digital overview — AI-ready commerce foundations, 130+ documented AI use cases, 29 years of B2B implementation experience
- [About Us](https://mcfadyen.com/about-us/): Global commerce systems integrator profile — mission, offices, and approach to B2B digital transformation
- [Leadership Team](https://mcfadyen.com/about-us/leadership-team/): Executive profiles including CEO Tom McFadyen, President Jon Reily, CTO Kiran Raghunathan, and SVP Marketing Fred Faulkner
- [Insights](https://mcfadyen.com/insights/): Thought leadership hub covering agentic commerce, AI in B2B, marketplace strategy, and composable architecture
- [Careers](https://mcfadyen.com/about-us/career/): Open roles across AI, commerce architecture, and enterprise delivery for US, Brazil, and India offices

## Solutions

- [Agentic Commerce Readiness](https://mcfadyen.com/solution/agentic-commerce-readiness/): Prepare your commerce ecosystem to work with AI buyers and agents — positioning your business as the supplier they find first
- [AI Enablement & Delivery](https://mcfadyen.com/solution/ai-enablement-delivery/): Operationalizing AI in real commerce workflows — governed, embedded, and aligned to measurable business outcomes
- [Data, AI & Decision Intelligence](https://mcfadyen.com/solution/data-ai-decision-intelligence/): Solving the data foundation problems that make AI impossible — catalog enrichment, data modeling, and decision infrastructure
- [B2B & Complex Commerce Enablement](https://mcfadyen.com/solution/b2b-complex-commerce-enablement/): End-to-end B2B commerce builds for complex pricing, catalog, account hierarchies, and buyer workflows
- [Digital Commerce Transformation](https://mcfadyen.com/solution/digital-commerce-transformation/): Modernizing legacy commerce platforms through deliberate sequencing — replacing what needs replacing, preserving what works
- [Marketplace Enablement](https://mcfadyen.com/solution/marketplace-enablement/): Multi-vendor marketplace strategy and implementation — Mirakl, commercetools, and custom marketplace platforms

## Platform Partners

- [Adobe Commerce (Gold Solution Partner)](https://mcfadyen.com/about-us/partners/adobe-commerce-b2b-agency/): 14+ years, 75+ implementations, 35 certifications — full Adobe Commerce lifecycle from strategy to optimization
- [Mirakl (Premier Partner)](https://mcfadyen.com/about-us/partners/mirakl-b2b-agency/): 8+ years, more Mirakl clients supported than any other global firm — marketplace and dropship implementations
- [BigCommerce (Agency Partner)](https://mcfadyen.com/about-us/partners/bigcommerce-b2b-agency/): SmartLaunch accelerator for BigCommerce B2B Edition — 8 BigDev Certifications
- [Shopify](https://mcfadyen.com/about-us/partners/shopify-b2b-agency/): Shopify Plus and B2B implementations for distributors and manufacturers

## Accelerators

- [SmartLaunch for Adobe Commerce](https://mcfadyen.com/accelerators/smartlaunch-for-adobe-commerce/): Pre-built commerce foundation for Adobe Commerce Cloud Services — reduces implementation time and cost
- [SmartLaunch for BigCommerce B2B Edition](https://mcfadyen.com/accelerators/smartlaunch-for-bigcommerce-b2b-edition/): Pre-built middleware extending BigCommerce B2B Edition for enterprise-grade B2B experiences
- [SmartLaunch for commercetools](https://mcfadyen.com/accelerators/smartlaunch-for-commercetools/): Connects commercetools with marketplace platforms for faster launch and confident scaling

## Books

- [AI Best Practices for Commerce](https://mcfadyen.com/insights/ai-best-practices/): Practical guide to identifying, prioritizing, and scaling AI across modern commerce — 130+ real-world use cases organized across the commerce value stream with adoption playbook and technology primer, written by McFadyen Digital experts
- [Marketplace Best Practices](https://mcfadyen.com/marketplace-best-practices/): Comprehensive guide to building, launching, and scaling online marketplaces — strategy, platform selection, seller onboarding, and monetization models for B2B and retail operators
- [Marketplace Monetization](https://mcfadyen.com/insights/marketplace-monetization/): How multi-vendor ecommerce operators make money — revenue models, fee structures, and profit strategies for marketplace operators, based on McFadyen's work with enterprise marketplace clients

## Top Articles

- [Brand Visibility in the Age of AI](https://mcfadyen.com/articles/brand-visibility-in-the-age-of-ai/): How AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search — and what B2B brands must do to remain discoverable
- [Understanding Adobe LLM Optimizer: GEO for B2B Commerce Leaders](https://mcfadyen.com/articles/understanding-adobe-llm-optimizer-what-b2b-commerce-leaders-need-to-know-about-generative-engine-optimization/): First enterprise-grade platform for Generative Engine Optimization — what it does and why B2B manufacturers and distributors need a GEO strategy now
- [Adobe Summit 2026 Recap: The Age of Agentic Commerce Has Arrived](https://mcfadyen.com/articles/adobe-summit-2026-recap-the-age-of-agentic-commerce-has-officially-arrived/): Agentic AI is now the operating model for B2B commerce — Adobe Commerce MCP server, B2B drop-in capabilities, and Brand Concierge signal a structural shift
- [How a Generational Shift is Changing B2B Ecommerce](https://mcfadyen.com/articles/how-a-generational-shift-is-changing-b2b-ecommerce/): 73% of B2B buyers are now Millennials — how changing decision-maker demographics are reshaping purchasing expectations and digital commerce strategy
- [Your PIM Won't Fix Your Product Data](https://mcfadyen.com/articles/your-pim-wont-fix-your-product-data-thats-the-work-you-have-to-do-first/): Why ambiguous identifiers, inconsistent variant logic, and unclear attribute ownership must be resolved before PIM implementation — not after
- [Google Moved Into the Middle of Your Customer Relationship](https://mcfadyen.com/articles/google-moved-into-the-middle-of-your-customer-relationship-now-what/): What Google's commerce announcements mean specifically for distributors and manufacturers — not retailers
- [Adobe Commerce Enters the Agentic Era](https://mcfadyen.com/articles/adobe-commerce-enters-the-agentic-era/): Adobe storefronts now serve two audiences — humans and AI agents. What that means for B2B digital commerce architecture
- [AI in Ecommerce: The Framework Winning Companies Use](https://mcfadyen.com/articles/ai-in-ecommerce-the-framework-winning-companies-use/): How leading B2B organizations are structuring AI investment across the commerce stack — not just at the application layer
- [Your Buyers Are Already Using AI. They Just Don't Trust Yours.](https://mcfadyen.com/articles/your-buyers-are-already-using-ai-they-just-dont-trust-yours/): 61% of B2B buyers use AI in purchasing decisions today — why most supplier AI implementations are failing to earn buyer trust

## Recent News & Recognition

- [McFadyen Digital Named Adobe Gold Solution Partner](https://mcfadyen.com/news/mcfadyen-digital-named-an-adobe-gold-solution-partner/): April 2026 — recognition within the updated Adobe Digital Partner Experience Program
- [McFadyen Digital Included in Forrester Commerce Services Landscape Q3 2025](https://mcfadyen.com/news/mcfadyen-digital-included-in-the-commerce-services-landscape-q3-2025-report/): Recognized among global commerce services providers for B2B market focus and systems integration depth
- [McFadyen Digital and Rapidflare Partner for AI-Accelerated B2B eCommerce](https://mcfadyen.com/news/mcfadyen-digital-and-rapidflare-partner-to-accelerate-b2b-ecommerce-with-ai-agents/): AI-powered product intelligence partnership targeting doubled web conversion rates for manufacturers and distributors
- [McFadyen Digital Launches AI Best Practices for Commerce Book](https://mcfadyen.com/news/mcfadyen-digital-launches-new-book-ai-best-practices-for-commerce/): 125+ real-world AI use cases organized across the commerce value stream with adoption playbook

## Case Studies

- [Zebra Technologies — Modernized B2B Ordering](https://mcfadyen.com/case-studies/zebra/): Oracle Commerce Cloud and Oracle CPQ implementation replacing manual B2B ordering processes
- [ABB Electrification — eMart Marketplace](https://mcfadyen.com/case-studies/abb/): 6,000+ product online marketplace launch in one of the world's fastest-growing ecommerce markets
- [TriMark — 14 Divisions Unified on One Platform](https://mcfadyen.com/case-studies/trimark/): Oracle Commerce consolidation across 14 business divisions into a single unified ecommerce experience
- [Bay Supply — Marketplace Performance Dashboard](https://mcfadyen.com/case-studies/bay-supply/): Custom analytics tool replacing spreadsheets with real-time visibility into sales trends, seller performance, and abandoned carts
- [Gourmet Foods International — Foodservice Digital Platform](https://mcfadyen.com/case-studies/gourmet-foods-international-gfi/): Digital ordering platform modernization for foodservice distributor
- [Teleflora — Multi-Site Commerce Architecture](https://mcfadyen.com/case-studies/teleflora/): B2C, B2B, and B2B2C multi-site platform enabling thousands of florist storefronts under a unified system
- [AB InBev / Z-Tech — MiMercado Marketplace](https://mcfadyen.com/case-studies/z-tech-an-ab-inbev-company/): Mobile-first marketplace connecting small retailers to consumer goods brands in underserved markets
- [cxLoyalty — Unified Rewards Marketplace](https://mcfadyen.com/case-studies/cxloyalty/): Mirakl, commercetools, and SAP integration replacing fragmented systems for online rewards marketplace

## Who We Help

- [Industrial & Machine Parts Suppliers](https://mcfadyen.com/who-we-help/b2b-industrial-machine-parts/): Complex catalog and multi-site marketplace solutions for industrial distributors — ABB eMart reference
- [Office and Business Supplies](https://mcfadyen.com/who-we-help/b2b-office-business-supply/): B2B ordering modernization for office and business supply distributors — Zebra Technologies reference
- [Foodservice and Restaurant Suppliers](https://mcfadyen.com/who-we-help/b2b-food-service-restaurant-supply/): Digital procurement and ordering platforms for foodservice distributors — GFI reference
- [Trade and Construction Supplies](https://mcfadyen.com/who-we-help/b2b-trade-construction-supply/): Marketplace analytics and digital ordering for trade and construction supply distributors — Bay Supply reference
- [Medical and Safety Supplies](https://mcfadyen.com/who-we-help/b2b-medical-safety/): Buyer- and seller-friendly ecommerce platform modernization for regulated product categories
- [DTC & Retail](https://mcfadyen.com/who-we-help/dtc-retail/): Multi-site commerce architecture for brands operating B2C, B2B, and B2B2C channels — Teleflora reference