Resources – Ordered by Date

From the strategic, to the technical, to the tactical side of things, our resource library is sure to have something for everyone.

Here at McFadyen Digital, we seek to inform our customers, prospects, partners, and the market in general by producing well-researched and written subject matter content that contains useful information and actionable suggestions on the topics of online marketplaces, ecommerce, online marketing, and user experience.

Our experts enjoy producing this type of material and we hope you gain value from the knowledge we share.

2022

Book/Ebook
Report

Marketplace Investments, Returns, and Valuations

A 54 minute webinar recorded live May 9th, 2022 as part of the Marketplace Best Practices event series.

How to Create a Winning Marketplace Performance Management Strategy

Join Tyler Ellison from ChemDirect, Mark Brohan from DC 360, and Lee Riesterer from McFadyen Digital to discuss how marketplace performance management helps to drive real growth and scale. ChemDirect, now on version 2.0 of their chemical marketplace, has successfully disrupted an established industry, partially thanks to carefully considered KPIs and a strategy to derive actionable insights from their data.

EnvisionB2B Session: Distributors Step Out

Tom McFadyen of McFadyen Digital was joined by Mark Brohan for this informative session on how distributors can leverage the marketplace model to scale their business like never before. Recorded at EnvisionB2B on June 10th, 2022 at McCormick Place South, Chicago, IL.

How to Build a Strong Marketplace Business Case Webinar

Even with the marketplace model exploding in popularity, creating a marketplace business case that gets funded – internally or externally – requires an understanding of how to present and project your vision. As a network-style platform business model, marketplaces have more nuance, variability, and overall complexity than more traditional models.

Own the Disruption: How to Drive Scalable Profit with a Retail Marketplace

Evolve-or-be-left-behind is the cold reality for today’s retailers. This urgent need to transform is why we see the top ten retailers already operating an online marketplace presence and 9 of the top 10 unicorn retailers also operating marketplaces. Join our marketplace experts to learn how the platform revolution of marketplaces transforms financial, payment, staffing, fulfillment, inventory, order management and other processes to enable greater scalability and profit.

Building the Business Case for an Online Marketplace

This ebook delves into the considerations to make while building a business case for a marketplace.

Driving Actionable Insights with Marketplace Performance Management

This ebook focuses on seven key areas for your marketplace operations to measure and manage in order to drive actionable insights and scalable growth.

White Papers
Report
Product

Unpacking the Economics of the Marketplace Model

DC360 Ecommerce Chat hosted by Fareeha Ali with Mirakl CEO Adrien Nussenbaum and Tom McFadyen

Organizational Design for the Platform Revolution

Learn how the platform model is impacting organizational design.

Choosing the Right Marketplace Development Platform

The growing adoption of the marketplace model by both B2B and B2C ecommerce merchants has driven rapid maturation of the technology platforms that enable such third-party marketplace features at-scale. This explosion of capabilities and investment in continued development are exciting, but can make sorting through the available options seem like a daunting task.

Conflict Free D2C Direct Selling Without Channel Conflict

Manufacturers and brands who sell through third parties (distributors or marketplaces) are often missing a key part of the customer picture, yet selling direct to the consumer would cause immense channel strife.

Payment & Tax for Online Marketplaces

Learn about payment and tax considerations specific to marketplaces.

The Marketplace Suite Spot Report – Q4 2021

Industry-first comparison report of the top marketplace platform vendors.

Top 20 Marketplace KPIs That Matter

Learn about the top 20 Key Performance Indicators (KPIs) that form the foundation of such an ongoing performance management effort.

How the ChemDirect Marketplace is Disrupting Chemical Distribution

A 45 minute webinar recorded live September 23rd, 2021 as part of the Marketplace Best Practices event series.

White Papers
Book/Ebook
Report

How Manufacturers Can Profit from the Online Marketplace Model

How manufacturers can profit by adopting the online marketplace model.

Marketplace Maturity Model Guide

A well-defined framework to evolve from traditional ecommerce to the marketplace model.

B2B Ecommerce for the Next Decade

Learn how to plan for what's now and what's next with B2B digital commerce architecture.

Online Grocery for the Next Normal

Learn how to keep up with growing customer demand for online grocery ordering and delivery.

The Definitive Guide to PWA

Learn about the benefits of a headless Progressive Web Application front-end.

Marketplaces: The Future of Retail

NRF NXT 2020 session about the marketplace opportunity for retailers.

How $52B Beverage Giant AB InBev Disrupted Distribution in Emerging Markets

Session from Digital Food & Beverage 2020.

B2B Marketplace Roundtable

Roundtable from B2B Next 2020 featuring experts from Mirakl and Adobe.

Progressive Web Applications: Beyond Headless

Session from Insight 2020 about the power of PWAs.

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