The Marketplace
Experts
McFadyen Digital helps the world’s top brands conceive and build award winning digital commerce experiences while harmonizing and monetizing the right mix of digital channels.
Welcome to
MARKETPLACE 2.0
As ecommerce has evolved into an increasingly complex orchestration of first and third party fulfillment, the marketplace model itself has evolved and grown more powerful. McFadyen Digital guides businesses through this multi-channel landscape, offering strategic guidance, technical implementations, and ongoing optimization services to ensure our client’s ecommerce and marketplace investments pay continual dividends.
How We Can Help
Supporting our client’s entire commerce and marketplace journey.
Strategic Consulting
Targeted strategic advice from some of the best minds in the ecommerce and marketplace space. If your organization is seeking to expand your business model, globalize, go direct-to-consumer, go circular, or get a handle on your overarching channel strategy, our experts can help.
Implementation
For over 27 years, McFadyen’s implementation practice has been delivering ecommerce and marketplace experiences for some of the most complex and demanding use-cases. From the architecture phase, to the build and testing, through to the go-live and beyond, our team’s implementation capabilities remain unmatched.
Ongoing Innovation
Whether your site just launched or you need assistance with an existing commerce property, our team of strategic and technical resources are here to help. Via engagements such as health checks, performance reviews, UX assessments, or using our team to augment yours, McFadyen’s experts stand ready to assist.
User Experience
Great design is at the heart of every special shopping experience and data-backed design is at the heart of profitable commerce sites. Engage our team of user experience and user interface experts to ensure that your site provides customers with a modern and enjoyable shopping experience that keeps them coming back.
Marketing
Building a stellar shopping experience means nothing unless your customers and sellers know that is exists. From SEO and SEM to persona and campaign development, you can trust McFadyen Digital’s marketing practice to help you deliver the right messaging to the right person at the right time.
The perfect fit for your online business journey
Our Client Stories
Louis Vuitton
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Zebra
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ABB
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UNFI
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FedEx
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TriMark
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Insights from the Experts
Featured content to help your digital commerce journey
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McFadyen Digital Joins BigCommerce Agency Partner Program
McFadyen Digital, a leading B2B ecommerce consultancy, today announced it has officially become a BigCommerce Agency Partner, earning BigDev Certification status. As a member of the BigCommerce Agency Partner Program, McFadyen will now be able to offer strategic consulting, ecommerce re-platforming, and ongoing digital commerce and marketplace innovation services to clients of the platform.
Wie ein Generationenwechsel den B2B-E-Commerce in der DACH-Region verändert
Während sich die B2B-Landschaft weltweit weiterentwickelt, erlebt die DACH-Region (Deutschland, Österreich und Schweiz) ihre eigene, einzigartige Transformation. Dieser Wandel, angetrieben durch den zunehmenden Einfluss von Millennials und Generation Z in Entscheidungspositionen, definiert, wie Unternehmen in der Region den E-Commerce angehen, neu.
Ecommerce & Marketplaces Newsletter – Aug 14, 2024
In the past month, the ecommerce landscape has been buzzing with several high-profile developments, particularly the partnership between Amazon and TikTok. This collaboration allows TikTok users to purchase products directly from Amazon without leaving the TikTok app,...