Thought Leadership from McFadyen Digital
A new Forrester Research study has revealed that OCC is the industry leading digital experience platform (DXP). The analyst study evaluated the 14 most significant digital experience platform providers — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle, Salesforce, [...]
Lead scoring remains one of the most efficient ways to add a degree of automation to the top of a B2B sales funnel, but it’s usefulness can also be extended in other areas such as loyalty marketing. The big question then becomes; how do you do Lead Scoring the “right” way so [...]
“We’re not ready to consider commerce in the cloud just yet, how can we maximize the investment we’ve made in Oracle Commerce?” We hear this question frequently from our clients as they endeavor to keep up with the rapid changes the ecommerce world is experiencing. [...]
The Scenario: A 2017 Forrester study reveals B2B commerce is the fastest growing segment in the ecommerce space. B2B commerce refers to commercial transactions taking place between businesses on digital platforms. The Forrester research posits that manufacturers and wholesalers are key drivers [...]
On October 26, 2017, Amazon announced one of its best quarters yet, with net sales up 33.7% Year-on-Year. THE STATS As Internet Retailer has reported, Amazon’s sales and operating income report for Q3 2017 showcased explosive growth results: Net sales of $43.74 billion, up 33.7% from [...]
Adding Leadership Impetus to its Strategic Growth, McFadyen Digital hires Thomas Gaydos and Larry McGann as the Company Expands Services and Accelerates Growth in the Digital Commerce Space November 1, 2017 VIENNA, Virginia – McFadyen Digital, a digital commerce agency offering omni-channel [...]
“Cloud computing is not only the future of computing, but the present and the entire past of computing.” – Larry Ellison, CEO, Oracle There has been a lot of talk about “enterprise-ready” ecommerce cloud platforms over the past few years, but little to offer in terms of realistic options. [...]
Marketplaces are changing the world by connecting buyers and sellers at a global scale. Marketplaces are becoming the new department stores, allowing customers to buy in a way that provides more convenience and value than ever. At IRCE 2017 in Chicago, it was revealed that in the US alone, $200 [...]
“How do I staff my marketing team to take full advantage of digital tools and tactics?” This is a question we frequently hear from our clients as they struggle to find the right blend of roles, skills, responsibilities, structure, and execution models to do everything expected of a [...]
On July 11, 2017, Amazon decimated ecommerce competition again with a record setting $2.2 billion of online sales during Prime Day. In a global retail industry, Amazon has proved to be the single most disruptive work—and is all set to make the best in an industry where revenues of US$ 22.6 [...]
