![Single Day Sales Event Face-Off [Infographic]: Black Friday vs Cyber Monday vs Prime Day vs Singles Day](https://mcfadyen.com/wp-content/uploads/bfi_thumb/Singledayeventheader-o0nucowrn88r2bn598rddxh1baa73gvhliivj616hs-o6xepxh5fqeo4haygw6b9nlhzkynz1kd0pagx4mkgw.jpg "Single Day Sales Event Face-Off [Infographic]: Black Friday vs Cyber Monday vs Prime Day vs Singles Day")
In the Holiday Season 2018, it is a given that your ecommerce customers will be interacting with your website from a smartphone or tablet than a desktop. The 2017 holiday season was another [...]
In his book Platform Scale, Sangeet Paul Choudary introduces Platforms as an emerging business model wherein a business’s value is created by – and consumed by – users. These platforms connect [...]
2018 marks a significant shift for the ecommerce world as Millennials and Gen Z — two of the mobile-centric demographic groups – become the most significant demographic group in today’s [...]
Amazon’s Marketplace is one of the company’s most important successes, providing 51% of Amazon’s total sales in 2017 and continuing a pattern of upward growth. Mirakl is a [...]
The 2018 NRF Big Show featured one overriding theme amongst all the talk of transformation, efficiencies, data, and metrics; an intent focus on providing the kind of impactful customer moments [...]
The 2017 Holiday Season has transformed the mood in US retail as holiday sales have increased 5.5% over the November-December period from $658 billion (2016) to $691.9 billion (2017). The holiday [...]
A new Forrester Research study has revealed that OCC is the industry leading digital experience platform (DXP). The analyst study evaluated the 14 most significant digital experience platform [...]
Lead scoring remains one of the most efficient ways to add a degree of automation to the top of a B2B sales funnel, but it’s usefulness can also be extended in other areas such as loyalty [...]
“We’re not ready to consider commerce in the cloud just yet, how can we maximize the investment we’ve made in Oracle Commerce?” We hear this question frequently from our clients as [...]
The Scenario: A 2017 Forrester study reveals B2B commerce is the fastest growing segment in the ecommerce space. B2B commerce refers to commercial transactions taking place between businesses on [...]
On October 26, 2017, Amazon announced one of its best quarters yet, with net sales up 33.7% Year-on-Year. THE STATS As Internet Retailer has reported, Amazon’s sales and operating income [...]
Adding Leadership Impetus to its Strategic Growth, McFadyen Digital hires Thomas Gaydos and Larry McGann as the Company Expands Services and Accelerates Growth in the Digital Commerce Space [...]
“Cloud computing is not only the future of computing, but the present and the entire past of computing.” – Larry Ellison, CEO, Oracle There has been a lot of talk about “enterprise-ready” [...]
Marketplaces are changing the world by connecting buyers and sellers at a global scale. Marketplaces are becoming the new department stores, allowing customers to buy in a way that provides more [...]
“How do I staff my marketing team to take full advantage of digital tools and tactics?” This is a question we frequently hear from our clients as they struggle to find the right blend [...]
On July 11, 2017, Amazon decimated ecommerce competition again with a record setting $2.2 billion of online sales during Prime Day. In a global retail industry, Amazon has proved to be the single [...]
