In a session titled “Mastering Channel Strategies: Optimizing B2B Ecommerce, Marketplace, Dropship, DTC, and More” at the B2B Online 2024 event, presenter Tom McFadyen, CEO of McFadyen Digital and author of multiple books on the topic of digital commerce, provided a deep dive into the complexities and strategies of modern B2B commerce channels. Tom emphasized the importance of organizations who transact B2B ecommerce having a well-rounded channel strategy that focuses on multiple paths to monetization and profit. Key strategies discussed included leveraging e-commerce platforms, marketplaces, dropshipping, direct-to-consumer (DTC) models, and other emerging channels.