How a Generational Shift is Changing B2B Ecommerce
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in business-to-business transactions. This shift brings with it a significant change in purchasing preferences and behaviors. According to a study by Anteraid (formerly Merit B2B), 73% of B2B buyers are now Millennials, signaling a critical shift that B2B ecommerce operators must acknowledge and adapt to. This article explores the implications of this generational shift, examining the changing demographics, the decline of traditional purchasing methods, and the necessity for modern, digital-first strategies.
Ecommerce & Marketplaces Newsletter – Aug 2nd, 2024
This week's featured Ecommerce & Marketplaces Newsletter articles delve into the transformative dynamics shaping the B2B ecommerce landscape. In Digital Journal, "Millennials and Gen-Z: The New Power Players in B2B Purchasing" explores the significant generational...
Ecommerce & Marketplaces Newsletter – July 26, 2024
We start off this week’s Ecommerce and Marketplaces Newsletter with a topic that will be impacting every digital commerce provider as Marketplace.org’s MarketplaceTech Podcast highlights the Department of Justice’s update to the Americans with Disabilities Act (ADA),...
Ecommerce & Marketplaces Newsletter – July 19, 2024
The lead story this week is “Embracing Composable MACH Architecture When Replatforming Retail Ecommerce” a McFadyen Digital blog article about the importance of considering a MACH-based composable approach when seeking to re-platform a retail ecommerce site.
Embracing Composable MACH Architecture When Replatforming Retail Ecommerce
According to a recent report by Forrester, companies that replatform ecommerce every three to five years see a 30% increase in customer satisfaction and a 25% increase in conversion rates. This underscores the necessity for retailers to periodically evaluate and upgrade their eCommerce platforms to stay ahead of the curve.
Ecommerce & Marketplaces Newsletter – July 12, 2024
Our lead story in this latest edition of the Ecommerce & Marketplaces Newsletter sees McFadyen Digital reacting to Euromonitor International’s recent “Retail Reinvention: A Framework for Future Growth,” report, calling out key findings
Retail Reinvention: Embracing the Future of Ecommerce
The retail landscape is undergoing a profound transformation, driven by digitalization, evolving consumer expectations, and the emergence of new business models. Euromonitor International’s report, in conjunction with the National Retail Federation, titled “Retail Reinvention: A Framework for Future Growth,” provides invaluable insights into these changes, highlighting the opportunities and challenges for retailers aiming to thrive in this dynamic environment.
Making the Right B2B Ecommerce Platform Decision: Evaluating a Re-Platform
The B2B ecommerce market is expanding at an unprecedented rate, with global sales expected to reach $20.9 trillion by 2027, up from $14.9 trillion in 2020 (Payback Group). This explosive growth underscores the importance for manufacturers and distributors to stay ahead of the curve by upgrading their ecommerce platforms. For many, this means confronting the challenge of re-platforming from an aging system that has been heavily customized over the years. Despite the significant investments already made, the limitations of outdated technology are becoming increasingly apparent. Modern ecommerce architectures offer more native functionality and greater flexibility, essential for sustaining growth and competitiveness.
Ecommerce & Marketplaces Newsletter – June 28, 2024
In this edition of Ecommerce & Marketplaces Newsletter, we call attention to a blog by Tom Gaydos, CMO of McFadyen Digital in which he recaps the Mirakl Summit NYC event where many industry leaders and innovators gathered to explore the future of multi-vendor digital commerce.
Ecommerce & Marketplaces Newsletter – June 21, 2024
In this edition of Ecommerce & Marketplaces Newsletter, we feature a blog from Tom Gaydos, CMO of McFadyen Digital, where he covers the fact that many businesses are considering launching their own online marketplace to expand their reach and increase revenue. If...