The Ecommerce & Marketplace Blog

Download this actionable ecommerce personalization checklist perfect for 2025 planning. Personalization is a cost-effective way to maximize conversions and customer satisfaction, so be sure to read the blog and download the checklist now for tips on how to make the most of your B2B ecommerce site.

The restaurant industry is a highly competitive space, and the operational model that franchisees adopt can make a significant difference in the success of individual units and the brand as a whole. Two prominent franchise structures are the traditional franchise model and the co-operative model, exemplified by organizations like Restaurant Supply Chain Solutions (RSCS), which supports brands such as KFC, Taco Bell, and Pizza Hut.

Discover how a operating a closed marketplace can revolutionize franchise procurement with multi-sided cost savings, efficiencies, and flexibility
The best franchisors understand the impact an efficient procurement process can have. It can literally make or break a franchise’s success. Yet traditional procurement solutions often leave franchisees struggling with outdated processes, inefficiencies, and a lack of visibility, ultimately costing franchises valuable time and revenue.

How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors. The wholesale distribution industry is a cornerstone of the global economy, with a market size exceeding $11 trillion globally in 2023. In the United States alone, wholesale distribution generated revenues of over $8 trillion annually, representing a critical link in the supply chain between manufacturers and businesses.

McFadyen Digital surveyed over 300 franchise executives to learn how centralized procurement platforms are transforming franchise operations, from reducing costs to driving growth. Modern franchise-based businesses are constantly looking for ways to streamline operations, enhance profitability, and gain a competitive edge. One of the most powerful tools emerging in this space is the procurement marketplace.

McFadyen Digital, a leading B2B ecommerce consultancy, today announced it has officially become a BigCommerce Agency Partner, earning BigDev Certification status. As a member of the BigCommerce Agency Partner Program, McFadyen will now be able to offer strategic consulting, ecommerce re-platforming, and ongoing digital commerce and marketplace innovation services to clients of the platform. 

Während sich die B2B-Landschaft weltweit weiterentwickelt, erlebt die DACH-Region (Deutschland, Österreich und Schweiz) ihre eigene, einzigartige Transformation. Dieser Wandel, angetrieben durch den zunehmenden Einfluss von Millennials und Generation Z in Entscheidungspositionen, definiert, wie Unternehmen in der Region den E-Commerce angehen, neu.

In the past month, the ecommerce landscape has been buzzing with several high-profile developments, particularly the partnership between Amazon and TikTok. This collaboration allows TikTok users to purchase products directly from Amazon without leaving the TikTok app,...

McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the 2024 Inc. 5000 list of the fastest-growing private companies in America. This marks the second consecutive year McFadyen Digital has received this prestigious recognition, underscoring its sustained growth and innovation in the ecommerce industry. 

The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in business-to-business transactions. This shift brings with it a significant change in purchasing preferences and behaviors. According to a study by Anteraid (formerly Merit B2B), 73% of B2B buyers are now Millennials, signaling a critical shift that B2B ecommerce operators must acknowledge and adapt to. This article explores the implications of this generational shift, examining the changing demographics, the decline of traditional purchasing methods, and the necessity for modern, digital-first strategies.