An Online Lottery Site
The Client
The client is an online
lottery ranked among the top 40 most visited web sites on the
internet (Media Metrix). The business objective of the web site
is online gambling and the revenue stream comes from advertising,
targeted banner clicks, and co-registrations. The site receives
heavy traffic and new users are constantly registering.
The Business
Challenge
The primary project was
a complete redesign of the existing mod Perl and mySQL based
client web site to an ATG-driven site. McFadyen Solutions
was engaged to provide full lifecycle services for the project.
The decision to convert to ATG was made because the existing
Perl site was not able to cope with the 500,000 visits per
day. The goal was to build an ATG-driven site that could handle
the extreme user volume of the client's web site.
Return on Investment
When well-architected,
ATG has the capability to scale linearly to meet the type
of user volume demand experienced by the client, the McFadyen Solutions solution achieved and exceeded that capability
goal. Extensive load testing was performed to ensure the site
could handle the large number of visitors.
The McFadyen Solutions ATG
solution provided the client with a variety of new possible
tools to expand one of their major revenue streams—banners.
In the ATG environment targeted banners include multiple types
such as double opt-in (banners that require confirmation before
clicking on a banner and submitting user info) and targeted
email responses. Banner targeting rules such as “do
not simultaneously show competing banners” or any business
managers deem necessary can be created on an immediate and
ad hoc basis. ATG enables better user reporting through data
logging and user profiling tools. The client uses this reporting
data to perform data mining in a much more efficient manner.
Other functionality of the
ATG-based solution includes: extending user registration (including
opt-out/opt-in co-registrations, survey questions), personalized
banner serving, Lotto game logic, Tell-A-Friend functionality,
and Summary logging.
Technology
- DAS, DPS 4.5
- Oracle 8i
- 2 Sun E4500 production servers with 4 GB of RAM
- 4 Dynamo JVMs running on the two servers, Dynamo load manager
- Two Apache Web Servers
- JDK 1.2
- RSW e-Test suite for load-testing
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