ATG Analytics

ATG Dynamo Analytics capabilities from ATG provide business metrics that increase the profitability of your online marketing, sales, and service applications. Analytics makes it easy for business users to analyze data generated by ATG applications. Combined with our leading personalization capabilities, ATG provides the means to act on that data.

Using analytics, organizations can measure the results of online marketing initiatives, product sales, and online user behavior. Then, using our unique Scenario Personalization^sm technology, companies can adapt offerings, promotions, and campaigns; improve merchandizing initiatives; and enhance customer segmentation. Constant refinement of these initiatives helps optimize customer interactions both on and offline.

The combination of strong analytics and flexible personalization directly affects your profitability by helping you make decisions that impact both your top and bottom lines. Users can easily capture key business metrics and explore both high-level and detailed metrics to make informed decisions with ease.