McFadyen Consulting Chosen to Speak & Exhibit at eBusiness World August 8-9, 2001 as Online Customer Relationship Management Expert
A Recognized Leader of Emerging Web Technologies will Showcase Cutting-Edge Solutions for Managing the Customer Relationship Online

Vienna, VA - July 23, 2000 - McFadyen Consulting, eBusiness integrators, announced today that Tom McFadyen has been chosen for the second year in a row as a key speaker at eBusiness World (formerly known as NetExpo). eBusiness World will be held at the Washington, D.C. Convention Center August 8-9, 2001. Now in its fifth year, eBusiness World is the Mid-Atlantic's largest eBusiness expo and conference, bringing together a broad range of leaders from the business community who are seeking to keep online strategies in pace with emerging technology trends.

"eBusiness World is an opportunity for McFadyen Consulting to share the knowledge we've gained and the solutions we've developed during the past decade of working with our clients to meet IT challenges,” explained Tom McFadyen, President of McFadyen Consulting. "eBusiness World is a great forum for McFadyen to make an educational contribution to Mid-Atlantic eBusiness community."

McFadyen Consulting's participation in eBusiness World will include a 45-minute speaking presentation entitled "The 10 P's of Online Customer Relationship Management (CRM)" on August 8th from 2:45-3:30 pm. The presentation will focus on multi-channeled, online experiences for customers including web, wireless, email, and other touch-points. McFadyen will explore how different channels of communucation work more effectively for different users. Real world applications of personalization engines, content management, analytics, time-based scenarios, and related technologies will be discussed. Case studies with actual business results will be presented.

McFadyen Consulting will also have a booth on the exhibition floor (#306) highlighting eBusiness implementation success stories, technical and consulting capabilities. Visitors to the McFadyen Consulting booth will receive a very colorful and unique 2x3 ft. poster of eBusiness architectures.

McFadyen Consulting's prestigious client list includes Fortune 500 companies such as General Electric, Glaxo SmithKline, Texas Instruments, and VeriSign, as well as prominent organizations such as National Public Radio (NPR), AICPA.org, and Wilmington Trust . The organization has an industry reputation of maintaining a technical consulting staff comprised of the finest professionals from a diverse range of disciplines. McFadyen Consulting, an ATG Dynamo Partner, is experienced in the construction of powerful web sites that provide personalized user experiences, establish strategic brands, and leverage the capabilities of CRM.

About McFadyen Consulting
McFadyen Consulting (www.mcfadyen.com) has been providing full lifecycle implementation services on large-scale IT solutions integration for over a decade. The organization combines industry best practice experience, technology expertise, and visionary strategy to create market leadership and solve critical business needs for clients. McFadyen Consulting is a leading integrator of ATG's Dynamo eBusiness platform and has completed over 20 Dynamo projects. Dynamo clients range from Fortune 500 organizations to dynamic young companies seeking differentiation online. McFadyen Consulting's expertise includes eBusiness solutions, content management, ERP integration, 3-tier architecture, object-oriented development, supply chain integration, and electronic workflow automation. In the fall of 2000 McFadyen Consulting established the ATG Users Group (DUG) that meets quarterly in the Washington, D.C. area and New York City. DUG (www.DynamoUsersGroup.org) was founded to create an unbiased, educational forum for the exchange of information and ideas for the ATG Dynamo user community.